Paid Traffic 101
The importance in having a managed paid traffic system in place to support the organic (free) traffic is essential to maximise and speed up the volume of enquiry flow into the sales and marketing funnels. Enquiry flow into the funnels is essential, like oil through an engine, without it they seize up and cease to work.
Whilst facebook and google are the primary paid advert channels for many businesses, there are a number of other paid traffic channels that can be leveraged and should be considered based on your business type and where your audience hangs out. A summary would be:
- Google Adwords / Bing Ads
- Twitter Ads
- Stumble Upon
Then with variants on these channels from display adverts, boosted posts, promoted and sponsored content having a robust strategy in place to maximise enquiry flow and lower the cost is essential. Whilst many entrepreneurs will fly this leg of their marketing journey solo, this can be more costly than hiring an expert Working alongside a team of paid traffic experts reduces risks and improves performance and there are 4 key areas to focus upon and minimum durations you should commit to that will improve overall results.
At the SuccessHub we have developed a unique approach after working extensively with many different business types, shapes and sizes. Every business is unique…..so is our paid traffic process.