Sales Funnels 101
Typically there are three stages to the funnel. Attracting a lead from traffic or content, transforming that lead into a qualified prospect and finally a into a customer through a successful conversion. Successful entrepreneurs are using sales & marketing funnels that are designed to manage each stage of their sales and follow up process, providing targeted information at each stage relevant to the contact’s current position.
Being able to provide the right messages to the right audience at the right time automated and interlinking with your offline sales pipeline activities significantly increases the chances of the end goal, a sale, or a conversion. We split the sales funnel into three stages including top of funnel (Tofu), middles of funnel (mofu) and bottom of funnel (bofu). Although a fourth retargeting option should be in place across all three stages should the lead / prospect not move through the desired route.
Regardless of how good the sales funnel is, it still needs traffic and visitors throughput to be effective, therefore having a dedicated traffic strategy to deliver leads to the top of the funnel is essential, this can be achieved through many sources such as organic blog content through to paid google or facebook adwords as an example.
Implementing high converting sales funnels with strong call to actions (CTAs) the SuccessHub and Infusionsoft marketing automation aligned to your business and marketing strategy will provide increased sales conversions with analytics data to allow the entrepreneur the opportunity to optimise their sales and marketing process to maximum ROI and setting goals and measuring performance metrics at each stage of the funnel is critical.